ITML - Lösungen für SAP-Produkte

1. Consideration of the starting situation of the company
   A totally uniform approach cannot work in the area of Customer Relationship Management. Both industry-specific and company-specific idiosyncrasies need to be taken into account. Furthermore, each company must identify the essential reasons for the introduction of CRM individually, derive the corresponding objectives and survey the processes involved. Based on all this and taking the existing IT landscape into consideration a software product needs to be selected. Although it is a mistake to view CRM as a pure software and IT matter, the functioning of the IT side is a basic prerequisite for the realisation of CRM processes.
   
   
2. The customer must be at the focus
   When you look at discussions on the  topic of CRM, you notice that the analysis of the customer situation is often paid less attention to than the selection of a suitable CRM system. However, to achieve effective CRM it is absolutely necessary to analyse and evaluate the markets and the customers first and to develop appropriate strategies for the identified customer segments. It is on the basis of this customer information, such as the monetary customer value, that continual monitoring of the economic success of the CRM measures can then be performed and any necessary adjustments can be made.
   
   
3. CRM must cover the company as a whole
   CRM only works if all company sections operate on a basis of customer-orientation. This requires the full support of the company management, since only they can ensure that all affected sections will actively embrace CRM. In addition, the strategic orientation must be checked to see if it is customer-centred and adapted as well, if necessary. In order to ensure rapid implementation of CRM in the selected sections open communication among the staff must take place on all communication channels.
   
   
4. Realistic feasibility through concentration on the essentials
   The introduction and implementation of CRM throughout the company is a lengthy process. In order to achieve rapid results with CRM it should initially concentrate on the economically relevant areas of the company. Subsequently, the CRM can be extended to the other areas step by step. This approach has the added advantage that lessons learned can be utilised to good effect.

As your competent consulting partner in the area of Customer Relationship Management, ITML supports you with your CRM project from the analysis phase through the phase of concept creation to the effective implementation of your requirements. Our years of successful consulting experience, our comprehensive commercial know-how and our expertise in 3 different sized CRM systems make ITML your CRM > Competence Team.

The ITML > CRM solution is based on the customer's existing ERP system (SAP R/3 or SAP ERP). No additional system, such as SAP CRM or Siebel or CAS, or update manager is required. Nor is an interface to an external system required, avoiding the complexity involved with that.

User guidance is extremely straight-forward, practice-oriented and fulfils the requirements of the employees from Marketing, Sales and Service in such a way that the satisfied users will be highly motivated to embrace the system instead of trying to bypass it.